Digital Marketing Bootcamp Details
Level 3 (L3): Introduction to Digital Marketing
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Interpret Concepts of Digital Marketing
Start your journey with understanding the core concepts of digital marketing, including how digital marketing works, sales funnel, customer journey, marketing strategies and the importance of data-driven decision-making. Applying these concepts to create comprehensive marketing strategies for various products, services, healthcare providers, focusing on patient acquisition and retention.
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Apply Social Media Marketing
Discover how to use social media to effectively promote a brand, business, or health service. You’ll learn to develop strategy, plan and schedule posts, craft engaging content, reach the right audience, and run targeted ads on platforms like Facebook and Instagram.
In this Bootcamp, you’ll apply these skills in both commercial and healthcare contexts — from promoting retail and lifestyle brands to running ads for awareness, and telemedicine consultations. You'll also learn how to ensure compliance with healthcare advertising regulations while driving real engagement and measurable outcomes.
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Interpret Search Engine Marketing (SEM)
Gain foundational knowledge how paid advertising on search engines works to generate traffic and conversions. You will discover how SEM works, how to choose the right keywords, create ads, and manage budgets. You’ll also understand how to track ad performance and make changes to get better results.
In this Bootcamp, you'll learn how to apply SEM techniques to promote both business and healthcare services. For example, you’ll learn how to target keywords related to pregnancy care, child health, non-communicable diseases (NCDs), and online consultations, helping local businesses and health organizations reach the right audience at the right time through Google Ads.
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Practice Basic Search Engine Optimization (SEO)
Develop hands-on skills in improving website visibility through organic search results. We will discuss how to help websites show up on Google without paying for ads. In this part you’ll learn how to use keywords, improve website content, and follow best practices so that people can find your site more easily.
Level 4 (L4): Intermediate Digital Marketing
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Create and Manage Ad Campaigns
Learn how to run online ads that work. In this Bootcamp, you’ll discover how to create ads for platforms like Facebook, Instagram, and Google. We’ll teach you how to choose your target audience, set your budget, write eye-catching ad copy, and measure your results.
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Apply Local SEO Techniques
Learn how to help local businesses show up on Google when people search nearby. You'll explore how to optimize Google Business Profiles, use location-based keywords, and get listed in local directories — all to bring more foot traffic and local customers.
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Identify and Setup Google Webmaster Tool and Google Analytics
Get hands-on experience with two essential tools for digital marketing. Learn how to set up Google Search Console (Webmaster Tools) to track your website’s health and how to use Google Analytics to understand who’s visiting your site, what they do, and how to improve your results.
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Interpret and Practice Email Marketing
Discover how email can be a powerful tool for marketing. Learn how to build an email list, write engaging emails, and send campaigns that people actually want to read. Also, explore basic email tools and how to track your results.
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Apply Video Marketing
Use video to attract and engage an audience. From short social media clips to YouTube content, this includes video strategy, content planning, basic editing, and how to promote videos effectively online.
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Emerging Technologies in Digital Health Marketing (AI Special Session)
Explore how AI is changing the way we approach digital marketing. This special class introduces powerful tools like ChatGPT, Canva AI, and Gemini, Deepseek to help with content creation, campaign design, and smarter targeting. Leveraging VR and AR for health education, such as virtual tours of maternity wards or interactive child health tutorials. Promoting wearable health devices that track maternal and child health metrics, such as heart rate, sleep patterns, and activity levels.
Get hands-on experience with AI-driven analytics and learn how to use these tools effectively while understanding their limitations and ethical concerns.
Career Opportunities After the Digital Marketing Bootcamp
Diverse Career Paths You Can Explore
This Bootcamp prepares you for a range of roles across industries, combining structured
employment and independent freelancing. Here’s where your journey can take you:
Digital Marketing Specialist
Step into the world of strategy and execution. Learn to design and optimize campaigns that drive measurable results, with opportunities to grow into leadership roles.
Social Media Manager
Bring brands to life on Facebook, Instagram, and LinkedIn. From building audiences to running campaigns, social media managers thrive in e-commerce, lifestyle brands, healthcare, and startups—and the freelancing market is booming.
SEO & SEM Expert
Master the science of ranking and reach. SEO and Google Ads expertise opens doors in agencies, IT firms, online marketplaces, and small businesses—while also being one of the most profitable freelancing skills worldwide.
E-commerce & Affiliate Marketer
Dive into the fast-growing digital economy. Whether managing a Shopify store, launching your own brand, or joining an affiliate program, this pathway prepares you to succeed in entrepreneurship, e-commerce startups, and online retail businesses.
Email Marketing & CRM
Build customer loyalty with precision. From retail chains to SaaS companies, skilled CRM professionals are highly valued. These skills also help entrepreneurs and small business owners nurture long-term customer relationships.
Digital Health Marketing
Combine marketing with impact. You’ll explore how to promote hospitals, health apps, telemedicine, and awareness campaigns. The healthcare industry urgently needs digital-savvy professionals who understand both marketing and ethics.
Agency & Startup Builder
With the knowledge gained here, you can start your own digital marketing agency or consultancy. From managing clients locally to tapping into global freelancing marketplaces, you’ll be ready to build and scale your own venture.
Freelancing & Marketplace Success
Step confidently into freelancing with portfolio support and marketplace guidance built into the Bootcamp. Work independently on platforms like Upwork and Fiverr, and grow into internationally competitive earnings right from home.
Contact Us
Have questions about the Digital Marketing Bootcamp? We're here to help.
Email Us
Visit Us
Dhaka Academic Site,
House 729/A, Road-9
Baitul Aman Housing Society
Mohammadpur, Adabor, Dhaka 1207