Research Projects

Preference and willingness to pay for sanitary napkins among females of Kaliakoir, Gazipur
CoE-SISU
Year: 2015
IRB Number: 2015-64
Organaisation: BRAC JPGSPH
Sanitary Napkins Preference Willingness

PI: Professor Atonu Rabbani

Objective:

To identify the preferences and willingness to pay for sanitary napkins among the females live in
Kaliakoir, Gazipur.
Specific Objectives:
● To understand the specific attributes (absorbance, comfort, long lasting etc) of the three different brands of sanitary napkins.
• To assess the preference of respondents about these different brands of napkins.
• To assess their willingness to pay for these three brands of sanitary napkins.

Research Reports

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