Digital Marketing Bootcamp
At BRAC James P Grant School of Public Health, BRAC University, we offer NSDA (Chief Adviser's Office) approved comprehensive Digital Marketing Bootcamp under the Information and Communication Technology (ICT) Division. This Bootcamp is designed to empower individuals in digital marketing from all walks of life.
Whether you’re starting your career, growing a business, or changing paths—this Bootcamp gives you the tools, confidence, and support to succeed in the digital space.
We focus on people-first marketing—teaching you not only how to run campaigns and analyze data, but also how to connect, communicate, and create impact in various businesses and the healthcare industry.
With real-world projects, expert-led sessions, and hands-on learning, you’ll gain practical experience in areas like social media, SEO, content marketing, paid advertising, and digital strategy. And with NSDA & BRAC James P Grant School of Public Health, BRAC University certification, your skills aren’t just recognized—they’re nationally & internationally accredited and career-ready.
What You’ll Get in This Bootcamp
Course Details
Level 3 (L3): Introduction to Digital Marketing
Total Hours: 350 hours
Generic Competencies:
- Practice Negotiation Skills
- Operate Office Application Software
- Comply with Ethical Standards in the Workplace
Occupation-Specific Competencies:
- Interpret Concepts of Digital Marketing
Start your journey with understanding the core concepts of digital marketing, including how digital marketing works, sales funnel, customer journey, marketing strategies and the importance of data-driven decision-making. Applying these concepts to create comprehensive marketing strategies for various products, services, healthcare providers, focusing on patient acquisition and retention.
- Apply Social Media Marketing
Discover how to use social media to effectively promote a brand, business, or health service. You’ll learn to develop strategy, plan and schedule posts, craft engaging content, reach the right audience, and run targeted ads on platforms like Facebook and Instagram.
In this Bootcamp, you’ll apply these skills in both commercial and healthcare contexts — from promoting retail and lifestyle brands to running ads for awareness, and telemedicine consultations. You'll also learn how to ensure compliance with healthcare advertising regulations while driving real engagement and measurable outcomes.
- Interpret Search Engine Marketing (SEM)
Gain foundational knowledge how paid advertising on search engines works to generate traffic and conversions. You will discover how SEM works, how to choose the right keywords, create ads, and manage budgets. You’ll also understand how to track ad performance and make changes to get better results. In this Bootcamp, you'll learn how to apply SEM techniques to promote both business and healthcare services. For example, you’ll learn how to target keywords related to pregnancy care, child health, non-communicable diseases (NCDs), and online consultations, helping local businesses and health organizations reach the right audience at the right time through Google Ads.
- Practice Basic Search Engine Optimization (SEO)
Develop hands-on skills in improving website visibility through organic search results. We will discuss how to help websites show up on Google without paying for ads. In this part you’ll learn how to use keywords, improve website content, and follow best practices so that people can find your site more easily.
Level 4 (L4): Intermediate Digital Marketing
Total Hours: 235 hours
Generic Competencies:
- Carry out Workplace Interaction in English
Occupation-Specific Competencies:
- Create and Manage Ad Campaigns.
Learn how to run online ads that work. In this Bootcamp, you’ll discover how to create ads for platforms like Facebook, Instagram, and Google. We’ll teach you how to choose your target audience, set your budget, write eye-catching ad copy, and measure your results.
- Apply Local SEO Techniques.
Learn how to help local businesses show up on Google when people search nearby. You'll explore how to optimize Google Business Profiles, use location-based keywords, and get listed in local directories — all to bring more foot traffic and local customers.
- Identify and Setup Google Webmaster Tool and Google Analytics.
Get hands-on experience with two essential tools for digital marketing. Learn how to set up Google Search Console (Webmaster Tools) to track your website’s health and how to use Google Analytics to understand who’s visiting your site, what they do, and how to improve your results.
- Interpret and Practice Email Marketing.
Discover how email can be a powerful tool for marketing. Learn how to build an email list, write engaging emails, and send campaigns that people actually want to read. Also, explore basic email tools and how to track your results.
- Apply Video Marketing.
Use video to attract and engage an audience. From short social media clips to YouTube content, this includes video strategy, content planning, basic editing, and how to promote videos effectively online.
- Emerging Technologies in Digital Health Marketing (AI Special Session)
Explore how AI is changing the way we approach digital marketing. This special class introduces powerful tools like ChatGPT, Canva AI, and Gemini, Deepseek to help with content creation, campaign design, and smarter targeting. Leveraging VR and AR for health education, such as virtual tours of maternity wards or interactive child health tutorials. Promoting wearable health devices that track maternal and child health metrics, such as heart rate, sleep patterns, and activity levels.
Get hands-on experience with AI-driven analytics and learn how to use these tools effectively while understanding their limitations and ethical concerns.
Level 5 (L5): Advanced Digital Marketing
Total Hours: 290 hours
Generic Competencies:
- Demonstrate Work Values
- Lead a Small Team
Occupation-Specific Competencies:
- Practice Technical SEO
Understand the technical side of SEO — like how websites are built and how search engines read them. Learn about site speed, mobile-friendliness, crawl errors, and fixing issues that may stop your site from ranking well.
- Manage and Analyze Email Marketing
Take email marketing skills to the next level by planning full campaigns, segmenting audiences, scheduling sends, and measuring success through open rates, click-throughs, and conversions using industry tools. You’ll also explore how to apply these skills in practical scenarios, such as sending personalized promotional offers, product or service updates, health tips, and appointment reminders to both business clients and patients. Whether you're promoting a new product or encouraging regular health check-ups, this module helps you build email strategies that drive real engagement and trust.
- Identify and Apply Lead Generation
Explore how businesses find potential customers online through strategies like forms, landing pages, gated content, and ads — and how to turn website visitors into real leads. Creating lead generation campaigns for healthcare providers, such as offering free prenatal guides or child health checklists in exchange for contact information.
- Identify and Apply E-commerce Marketing
Understand how online stores attract and convert customers using product promotions, discounts, cart recovery tactics, and digital marketing channels like SEO, email, and paid ads. Promoting health-related products, such as prenatal vitamins, baby care products, or health supplements, and other relevant products through e-commerce platforms.
- Interpret Affiliate Marketing
Learn how affiliate marketing works — from joining affiliate programs to promoting products or services through websites, blogs, or social media — and earn commissions by driving traffic and sales.
Whether you're preparing for a career in digital marketing, planning to grow your own business, or simply exploring the field — you’ll walk away with the skills and confidence to apply what you've learned in meaningful ways. This Bootcamp is designed to be practical, future-focused, and aligned with today’s fast-moving digital world.
Distribution of Theory and Practical Components: The Bootcamp is designed to balance theoretical knowledge with practical application. The competency standards emphasize hands-on learning, with a significant portion of the Bootcamp dedicated to practical tasks and real-world scenarios.
Theory: Approximately 30% of the Bootcamp content is theoretical, covering foundational concepts, strategies, and ethical guidelines. Practical: Approximately 70% of the Bootcamp content is practical, focusing on the application of digital marketing tools, techniques, and strategies.
Why Should You Take This Bootcamp?
Because your skills should open doors—not just scrolls.
This Bootcamp is more than just theory—it’s your gateway to explore opportunities, career growth, and impact in the local business & healthcare industry. Whether you dream of freelancing, building your own brand, or working in the fast-growing healthcare and development sector, this Bootcamp gives you the practical tools to get there.
Learn how to create meaningful content, run high-impact campaigns, and connect with audiences on platforms like Facebook, Instagram, and more. From Meta Ads to SEO, from Canva to client communication—you’ll master the skills that employers and clients are actively looking for.
Backed by the credibility of BRAC James P Grant School of Public Health, BRAC University, and aligned with real-world needs, this Bootcamp helps you build not just a skill—but a future.
Contact Us
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Dhaka Academic Site,
House 729/A, Road-9
Baitul Aman Housing Society
Mohammadpur, Adabor, Dhaka 1207